Why do customers repeatedly use popular product features or specific mobile apps? They do it out of habit, intuitively performing actions that are familiar and useful.
Habitual AI uses machine learning capabilities to learn how customers use your product and to recommend steps that put them on the path to taking useful, targeted actions.
The recommendations nudge customers towards building a habit of using your product more frequently, making your marketing more relevant to their needs
3LOQ’s Habitual AI generates a series of personalised feature recommendations to reinforce repeated usage of your product and ultimately, lead a customer to actionable goals like exploring funds management options or making their first transaction through a mobile app.
"Armed with Habitual AI, we are creating and sustaining new customer habits. And we've been seeing consistently good results. "
3LOQ recently partnered with a leading Indian banking institution, implementing Habitual AI to increase adoption of their digital channels.
With customers who followed Habitual AI’s feature recommendations, there was a:
in users who made 4 or more transactions per month
in digital banking transactions
in Average Monthly Balance