3LOQ started out by enabling companies to crunch billions of customer transactions to extract revenue-related business intelligence.
While working with banks to reduce churn, they noticed something interesting: people who crossed a specific frequency threshold of usage were more likely to stick with a product.
Curious, they experimented with a different approach to reducing churn, by creating habits rather than using retention tactics like paid promotions.
It wasn’t just a hunch. Working for over a year, they honed machine learning algorithms to reduce attrition through habit formation, leveraging consumer psychology and data wizardry. When put to the test, it was successful in consistently providing results that were far above the norm.
Now, launching with the second largest private bank in India, they’ve used Habitual AI to automatically and securely personalise financial customer communication like never before.