Engaging with these recommended features will lead:
Frequent users to pick up new habits aligned with your business goals
New or infrequent users to use the app more often and develop goal-driven habits
Reward-based promotional systems don’t look beyond encouraging a one-time customer action.
Offers need to be periodically updated to make sure people keep coming back, and there’s no reason for them to continue using the product if the external incentive is removed. This is a vicious cycle that ends with churn.
Learning how your product is used through financial profiling of customers
Understanding the steps leading up to habit formation within the customer journey
Identifying habitual and non-habitual users to generate a sequence of steps for every customer to follow
Building a habit, one feature recommendation at a time